Features & Possibilities
PresentationWhat are the options when it comes to packaging, distributing and presenting a virtual gallery?
Every virtual environment we build can be played and shared easily, and it can be made to run on just about any device. If you want it to run on a desktop, laptop, VR headset or mobile device, we can do that. We will help you to get everything up and running and provide support with hardware setup, online distribution and technical support.
PC and Mac
PC and Mac users will receive an executable file that they can run on their computer, without the need to install anything. The file can be shared via online download, or saved to a USB or disk. It can also be distributed for download via a number of online platforms, such as Steam. This means that it can be licensed to individual consumers, if you wish to sell the final product. You can even connect your computer to a projector and turn it into an interactive installation piece.
Android & iOS
The final piece can also be packaged for Android and iOS mobile devices, meaning that it can be played on just about any phone or tablet. This can be distributed via Android’s Google Play store or Apple’s App Store, and can therefore be sold and licensed to individual users. Handheld devices have less oomph! than a PC or Mac, so there are some restrictions on graphics quality, but it can still looks amazing.
No matter what platform you use for your final product, traditional videos and images are really important in sharing it. We can produce videos which show off your virtual environment, or you can explore them yourselves and record your own. These are perfect for showing off your gallery or virtual space via social media or by using a projector. It is also easy to take screenshots whenever you want to share the experience via Twitter, Facebook, Instagram or email.
VR, or virtual reality, is the next generation of digital media. It’s here to stay, and the only way is up. These are exciting times, and the potential for interactive and immersive experiences is just being realised. Virtual 3D environments come into their own on a VR headset, and can be built for HTC Vive, Occulus Rift, Google Cardboard/Daydream, Samsung VR or Playstation VR. There are amazing possibilities for gallery installations which will engage users and viewers in innovative ways.
The Virtual SpaceRecreate a real world gallery, design a new one, or imagine something totally different.
Any real-world location can be modelled in 3D. We can visit your gallery or alternative space to take measurements. It is also possible to photograph materials (walls, floors, furnishings) and recreate the textures and atmosphere of the space. Once you have a realistic space you can do what you want with it – experiment with exhibition layouts, installations, new developments and use it to visualise anything you can imagine. Allow gallery viewers, exhibitors, curators, investors and collectors to experience your gallery from anywhere in the world.
3D modelling is perfect for visualising new designs and experimenting with different possibilities. It is easy to modify your virtual world and we will work with you to develop your ideas, either face-to-face or via online communication. Whether you are approaching a new project as an architect, designer, curator or artist – anything is possible.
The real world is the just the beginning. There are very few rules – so there is huge potential for unleashing your creativity. This is a new medium and it is an art form in itself, with so many ways to express ideas, communicate and connect with people. It can take the user into a fantasy world, lead them on a journey, tell them a story or teach them something that they won’t forget. Sound, vision, movement and interaction can be combined into a powerful and emotive experience.
ArtworksFill your space with pictures, sculptures, animations, projections or installations
Pictures & Hangings
Inside your virtual gallery you will be able to display any form of art that you might see in a real gallery. Two-dimensional art is likely to be a big part of any collection and can be reproduced in 3D, with photographic quality. Once it has been modelled in 3D it can be easily be moved, re-sized, re-framed and reproduced. All artwork will also be archived, so that your collection can be viewed and organised within a 3D virtual library, with unlimited space.
Sculptures, installations and any other 3D artwork can be reproduced. The quality and cost of this will depend upon the complexity of the original artwork. It is also possible to animate objects, to experiment with lighting and to make your exhibits interactive.
Videos can be projected onto any surface, sound can be played from any location, and light can be summoned from thin air. You can include video, music, sound effects, audio guides and narration as part of your gallery experience. There are a host of possibilities when it comes to lighting – spot lights, ambient lighting and realistic daylight can be added and modified easily.
Imagine looking at a picture on a wall… and now imagine that you can expand it, explode it, or divide it into layers at the touch of a button. If you want to manipulate colours, lights, sizes and shapes, it’s all possible. If you want to step through a painting and into the imagination of the artist, this is possible. Immersive 3D is blurring the lines between traditional art and video games – and it offers spectacular new ways of producing and experiencing art.
The User JourneyHow will you guide, inform and reward users as they explore your virtual space?
User experience is everything, and some people are likely to be unfamiliar with exploring a virtual environment. There is an easy learning curve, and in a matter of minutes most people are comfortable with navigating new worlds. Every element of the experience can be scripted to ensure that users have a consistently enjoyable and memorable time. This may take the form of an audio guide, scripted movements, or the use of storytelling.
Just as in a real world gallery, you can present written information in-situ on the walls of the gallery. This can include details about artists, links to web sites, or even a guestbook and review system so that users can leave their feedback. It may also show details about the history of a piece, or details about its price and methods for making purchases. Users will have the ability to choose the information they want to see – and when they want to see it.
Visuals are only part of the experience. Sound is just as important and can be used to create atmosphere, elicit emotions and inspire empathy with the story you wish to present. Sounds can be ‘localised’ within the virtual environment, so that they can only be heard from certain locations. They can also be triggered by events and interactions. For example, the user could change the musical score or hear an introductory talk from an artist or curator.
Beyond RealityWhat are the possibilites for artistic innovation and spectacular virtual experiences?
One of the biggest advantages of virtual galleries is that they give people freedom of choice. The curator or artist can control the experience of the viewer, or they can allow users to interactively shape the experience they have. Users are able to see what they want, how they want. Resize artworks, move things around, turn lights on or off, change the soundtrack, or surround yourself in a 360-degree image.
Space & Time
There are very few rules in virtual reality. This makes the potential for creativity almost boundless. There’s no need to worry about the engineering of a building, nor the material costs of building one. You can build a literal tardis of delights, and travel across continents in seconds. Gravity and the laws of physics can all be suspended, along with the viewer’s sense of reality.
The technology behind a virtual gallery is likely to be familiar to those who enjoy 3D gaming. They both make use of interactive, immersive and narrative 3D design – so why not have fun with art?! Imagine running around a gallery with a paintball gun, spraying graffiti in a museum, or exploring art in a Mario-inspired platform game. We are ready to make new forms of art appreciation and education and reality.
A piece of art is usually self-contained – a picture, a sculpture, a projection or installation. But it can also take over a room or seep out beyond the edges of its frame. Imagine stepping into a world of the artist’s creation – a Dali-esque landscape, and Escher inspired interior or a map of Perry’s mind. The boundary between an artwork and its context need not exist, and the space itself can become its own work of art.
Archiving & CuratingHow can digital curation help galleries, dealers and curators to work better?
Not only does unlimited space mean that you can show more and think bigger – it also makes art more accessible. Space is at a premium, it’s exclusive and it’s limited by its location. With more opportunities to show and share art, it opens up the art world to people everywhere – and makes it much easier to share.
As collections grow and more artwork becomes digitised, it’s important to stay organised. Every piece can be catalogued by artist, title, date, material, size, and any other piece of information you might want to know. As a collector, dealer or curator you can filter and select the artwork you want to see, or give your visitors the chance to do the same and explore a huge archive of works.
When you design a new exhibition, there’s no need to destroy the old one. Every space you’ve made and every artwork you’ve displayed can be kept for good. This not only means that your space can be used multiple times but it can also be displayed simultaneously in different ways. For example, you could deliver a retrospective of every exhibition you’ve shown in the last 5 years, turning it into a 3D timeline of how your gallery’s development.
As with any form of creativity, all copyrights remain the property of the original artist. Intellectual property needs to be protected, and artist must give permission to reproduce their work in this way. Fortunately, there is a huge amount of artwork in the public domain, or which uses an attribution-only license. This provides a rich vein of creative output just waiting to be shared and experienced in new and exciting ways.