We design, develop & deliver interactive art visualisations & applications

Immersive 3D visualisations are perfect for virtual galleries & exhibitions that will inspire, entertain and engage audiences. There are many possibilities when it comes to their features & uses. Our design & development services are bespoke. Once we know what you want and the artwork that you want to present, then we will discuss your options and give advice. Together we will decide on the design brief, timescale and costs for the project.

Share artwork. Introduce artists. Create memorable and moving experiences!

We know that interactive 3D applications are a fairly new concept which may be unfamiliar to some people. Interactive applications are easy to use,  easy to understand, cost-effective & flexible. We will guide you through the design process every step of the way. We are proud of what we do and want to present your artistic vision in the best way possible. The aim is to leave a lasting impression on your audience.

On this page you will find a description of our services and the features that can be included in our applications and interactive visualisations.

We have also put together a brief introduction to interactive 3D gallery visualisations. Here, we answer the 5 key questions that people have. You can skip to this section at the bottom of the page by clicking here.

Developing a Virtual Gallery or 3D Art Space

Recreating A Real-World Space

Any real-world location can be modelled in 3D. We can visit your gallery or alternative space to take measurements. It is also possible to photograph materials (walls, floors, furnishings) and recreate the textures and atmosphere of the space. Once you have a realistic space you can do what you want with it – experiment with exhibition layouts, installations, new developments and use it to visualise anything you can imagine.

You can allow gallery viewers, exhibitors, curators, investors and collectors to experience your gallery from anywhere in the world.

Designing New Spaces: Realism or Fantasy

The real world is the just the beginning. There are very few rules in a virtual world and also much lower costs – so there is huge potential for unleashing your creativity.

3D architectural and artistic design is an art form in itself, with so many ways to express ideas, communicate and connect with people. It can take the user into a fantasy world, lead them on a journey, tell them a story or teach them something that they won’t forget. Sound, vision, movement and interaction can be combined into a powerful and emotive experience.

There’s no need to worry about the engineering of a building, nor the material cost of building it. You can build a literal tardis of delights, and travel across continents in seconds. Gravity and the laws of physics can all be suspended, along with the viewer’s sense of reality.

A piece of art is usually self-contained – a picture, a sculpture, a projection or installation. But it can also take over a room or seep out beyond the edges of its frame. Imagine stepping into a world of the artist’s creation – a Dali-esque landscape, and Escher inspired interior or a map of Perry’s mind. The boundary between an artwork and its context need not exist, and the space itself can become its own work of art.

Archiving & Preservation of Exhibtions & Artworks

Virtual exhibitions never need to be taken down. The artwork doesn’t take up any ‘space’, and it can appear in several places at once.

Not only does unlimited space mean that you can show more and think bigger – it also makes art more accessible. Real space is usually at a premium, it’s exclusive and it’s limited by its location. With more opportunities to show and share art, it opens up the art world to people everywhere – and makes it much easier to share.

As collections grow and more artwork becomes digitised, it’s important to stay organised. Every piece can be catalogued by artist, title, date, material, size, and any other piece of information you might want to know. As a collector, dealer or curator you can filter and select the artwork you want to see, or give your visitors the chance to do the same and explore a huge  archive of works.

When you design a new exhibition, there’s no need to destroy the old one. Every space you’ve made and every artwork you’ve displayed can be kept for good. This not only means that your space can be used multiple times but it can also be displayed simultaneously in different ways. For example, you could deliver a retrospective of every exhibition you’ve shown in the last 5 years, turning it into a 3D timeline of how your gallery’s development.

Visualisation of Artwork

High-resolution Artwork

Fine art, photography and illustration can all be beautifully reproduced within your virtual gallery.

All that is needed is high-resolution photograph of the original artwork. This can then be imported into the virtual world. The image resolution is high enough to be viewed up close with fine details such as brush strokes and paint textures being recreated accurately.

Depending on the quality of the images we receive, we will edit them using Photoshop to make
sure that colour, contrast and brightness are recreated accurately.

Flat/2d artworks can easily be resized, so you can show them at any scale. It is also possible to design frames or mounts and add them to any picture.

Modelling of Sculptures & Installations

Three-dimensional works of art, such as sculptures and installations, can be accurately recreated in immersive 3D. Just about any shape can be modelled in 3D, including the use of realistic materials and textures.

The complexity of a sculpture or installation will determine the cost of reproducing it in 3D. Simple geometric shapes with straight lines are the easiest and most cost-effective to reproduce. Complex organic shapes with curved lines require more advanced modelling techniques and the cost for these will be higher.

We can also produce animated artworks with moving parts – light, sound, and interactive elements.

Video Projection and Moving Images

Video installations and short films can be projected and played inside a virtual gallery. Any wall or surface can be used as a screen – be it a TV screen, ceiling, floor or any other object in the 3D environment.

This ideal for animations, short films, GIFs or recordings of performance art.

You might also use videos to introduce sections of the gallery or particular artworks. Each artist involved in an exhibition could record their own piece and give their work a personal touch.

Longer videos can also be included, but due to the size of the files it can sometimes be better to connect them to an online streaming service. It is possible to play videos directly from YouTube or Vimeo within the virtual gallery space, so long as the user has an internet connection.

The User Experience: Creating a Rich & Inspiring Journey

Audio Guides, Ambient Sounds & Music

Visuals are only part of the experience. Sound is just as important and can be used to create atmosphere, elicit emotions and inspire empathy with the story you wish to present. Sounds can be ‘localised’ within the virtual environment, so that they can only be heard from certain locations.

Sounds can also be triggered by events and interactions. For example, the user could change the musical score to suit their taste or trigger an introductory talk from an artist or curator. Audio can also be used inside the gallery to create realistic and atmospheric soundscapes to accompany your videos or artwork. There is also scope for audio installations, musical soundtracks and sound effects.

Virtual galleries are a great opportunity to give guided tours of a gallery, with introductions from the artists and curators involved. Audio recordings can be set up so that they play automatically when entering a room or approaching a work of art. This can create a very personal and insightful experience and allows artists to connect with their audience.

Providing Information & Links

Just as in a real world gallery, you can present written information in-situ on the walls of the gallery. This can include details about artists, links to web sites, or even a guestbook and review system so that users can leave their feedback. It may also show details about the history of a piece, or details about its price and methods for making purchases. Users will have the ability to choose the information they want to see – and when they want to see it.

This might include useful information such as the title, artist, year of production, materials used, description, price and contact details of the artist. In a virtual gallery, this kind of information can be presented in a more dynamic way, via on-screen displays which don’t distract from the artwork itself and which can be easier to read.

This information can also include web links, which the viewer can interact with in order to open up a web page. If a viewer is interested in a piece of work they could easily press a button and be taken to the web page of the artist.

The User Experiences

User experience is everything, and some people are likely to be unfamiliar with exploring a virtual environment. There is an easy learning curve, and in a matter of minutes most people are comfortable with navigating new worlds. Every element of the experience can be scripted to ensure that users have a consistently enjoyable and memorable time. This may take the form of an audio guide, scripted movements, or the use of storytelling.

One of the biggest advantages of virtual galleries is that they give people freedom of choice. The curator or artist can control the experience of the viewer, or they can allow users to interactively shape the experience they have. Users are able to see what they want, how they want. Resize artworks, move things around, turn lights on or off, change the soundtrack, or surround yourself in a 360-degree image.

Distributing, Promoting & Using a Virtual Gallery Application

The Virtual Gallery Application

Every application we develop can be shared and used easily. It can be made to run on just about any device. Typically this would include PC and Mac computers, but it can also be developed for mobile devices or VR headsets. We will help you to get everything up and running and provide support with hardware setup, online distribution and technical support.

PC and Mac users will receive an executable file that they can run on their computer, without the need to install anything. The file can be shared via online download, or saved to a USB or disk. It can also be distributed for download via a number of online platforms, such as Steam. This means that it can be licensed to individual consumers, if you wish to sell the final product. You can even connect your computer to a projector and turn it into an interactive installation piece.

Mobile & VR Applications

The final piece can also be packaged for Android and iOS mobile devices, meaning that it can be played on just about any phone or tablet. This can be distributed via Android’s Google Play store or Apple’s App Store, and can therefore be sold and licensed to individual users. Handheld devices have less oomph! than a PC or Mac, so there are some restrictions on graphics quality, but it can still looks amazing.

VR, or virtual reality, is the next generation of digital media. It’s here to stay, and the only way is up. These are exciting times, and the potential for interactive and immersive experiences is just being realised. Virtual 3D environments come into their own on a VR headset, and can be built for HTC Vive, Occulus Rift, Google Cardboard/Daydream, Samsung VR or Playstation VR. There are amazing possibilities for gallery installations which will engage users and viewers in innovative ways.

Content Creation & Promotion

No matter what platform you use for your final product, traditional videos and images are really important in sharing it. We can produce videos which show off your virtual environment, or you can explore them yourselves and record your own. These are perfect for showing off your gallery or virtual space via social media or by using a projector. It is also easy to take screenshots whenever you want to share the experience via Twitter, Facebook, Instagram or email.

Contact Curat10n

Interactive galleries are perfect for exhibitions that will inspire, entertain and engage audiences. There are many possibilities when it comes to their features & applications. Our design & development services are custom made for every client. Once we know what you want, we can discuss your options and give advice. Together we will decide on the design brief for your project. We can then give you a time scale for its development (usually 2-8 weeks) and give you a quote for it’s price.

Contact our team to find out more about your virtual gallery options and get answers to any questions you have. You can use the contact form or send us a direct email to info@curat10n.com

Which features of a virtual gallery are you interested in?

Virtual Exhibitions

  • Create any gallery space imaginable
  • Easily share artwork worldwide
  • Show interactive artist information
  • Permanent access & archiving of shows
  • Cost-effective and flexible exhibitions

Selling Artwork

  • Link exhibitions with your online store
  • Buyers can visualise artwork to-scale
  • Artist information & provenance
  • Sell through the Curat10n art shop
  • Data & insights on sales and views

Exhibition Planning

  • Live visualizations & presentations
  • Interactive installations and events
  • Attention grabbing projection visuals
  • Efficient use of space at art fairs
  • VR & projection for immersive events

Live Interactive Events

  • Visualize exhibitions during planning
  • Easily select and move artwork in 3D
  • Save on planning costs & logistics
  • Professional consultation and support
  • In-house Training for curators

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