Story of Development: Open Art 2018

The Open Art Exhibition 2018 gives artists the opportunity to be part of an interactive virtual exhibition – It’s free to enter, free to share and open to all. On this page you can  follow the development of this unique 3D gallery.

We have had an overwhelming response from fine artists and photographers submitting their work.

On this page we will give an insight into how virtual galleries are developed – and a sneak peak of the virtual gallery due for public release in November 2018 (Spoiler alert).


Creating a virtual space is a work of art in itself. The Open Art exhibition will be taking place in a fictional (and improbable) gallery on the Moon.

There is no need to worry about engineering, costs or logistics with a virtual gallery, so why not shoot for the stars!

After deciding the location for exhibition, we look for images and designs that might inspire the style of the gallery. The gallery will be within a lunar base, set inside a mountainous crater. Some of the inspiration for the base and its landscape has been taken from the images shown here.

Earth – This is a chance to have a unique perspective and to see our planet from a distance.

Inca landscaping – The stepped amphitheatres and settlements built by the Incas in South America give a clue as to how humans might shape the ground around a moon base.

Futursitic Architecture – Within the gallery there are a few human structures, one of which is inspired by the architecture of this building on Earth.

Alien Geometry – Although crop circles aren’t actually made by aliens (?) they have a very interesting geometric arrangement, using spirals and circles. The layout of our lunar base is inspired by these designs.

Basic Space

The virtual gallery space needs to look good in order to show off the artwork on display – but its equally important for the audience to be able to use the space and find their way around easily. We start the design process by making simple 3d models of each areas and room. Where are the walls? Where can people go? What can they see from each location and perspective? By using a digital 3d model, we can visualise the space while making changes.

Modern architects, interior designers and gallery designers use a similar process to develop their work. We know how we want to divide up the space and the seperate functional areas that the gallery will neeed.

  • Fine Art Space 1 & 2 – Two distinct areas for displaying fine art.
  • Photography Space 1 & 2 – Two distinct areas for displaying photography.
  • Film screening Space – A small number of screening areas to show video and animation artwork.
  • Open Art / Curat10n Info Space – A reception and lobby area, where people can find out more about the project

Our Moon Base is located in the middle of a crater, with a view of planet Earth in the background. Althought these elements aren’t part of the gallery itself, they help to set the scene and create an atmosphere. In this image you can clearly see the wireframe model of the Moon’s landscape. In the centre you can also make out the basic shapes of the gallery itself. At this stage of development we simply want to test the size and shape of the spaces that people will move around in. Detailed modelling of the gallery will come next.

3D Modelling: The Cube Gallery

The Cube Gallery provides a focal point for our Moon base. This will be the setting for the Open Art 2018 photography exhibition and needs to have wall space for about 50 pieces. It will also provide a rooftop viewing platform so that visitors can look out over the lunar landscape and see their way around the outdoor art space.

Its geometric lines, futuristic architectural designs and space-age materials allow it to fit in with its setting – but also to stand out! The outer walls of the building are finished with shining gold, making it a highly-visible point of reference when walking around outside. This burnished gold coating is inspired by the heat-shielding used on the first Apollo lunar lander. A building coated in gold might be impossible in the real world, but in virtual gallery…why not shoot for the moon?!

There are 3 equally sized (diamond-shaped) rooms on each floor of the gallery. Each of the 4 floors are stacked neatly on top of each other, with internal ramps allowing people to move between levels. Huge spherical windows have been cut out of each floor, providing panoramic views in all directions. The top floor is completely exposed (no need to worry about the weather). This rooftop is the first port-of-call for visitors to the Moon, before venturing out to explore the fine art selection.


Landscaping: The Surface of the Moon

Many of the most spectacular vistas on Earth are part of the natural landscape. Mountains, lakes, valleys, rivers, deserts & oceans can all be re-created in a virtual space. Most of theartwork that we see is hanging on walls inside familiar, cubic, white-walled galleries. We are lucky enough to have sculpture parks and galleries which make use of their surrounding landscape. With a virtual gallery there are even more possibilities for creating a visually stunning backdrop for displaying artwork and giving audiences a beautiful and memorable experience.

The Moon Gallery is a unique project because it is taking art exhibitions to somewhere they have never been before. It might seem like a challenge to create a beautiful outdoor space inside a desolate crater carved out of endeless grey rock – but this project is also an opportunity to create something visonary and to take people on a unique journey.

Firstly, the Moon’s natural landscape is re-created. The Moon Gallery sits in the centre of the Sea of Tranquillity…a huge crater surrounded by distant grey mountains.

As humans collonised the Moon, they started to make their mark on the landscape by carving out huge earthworks, quarries and trenches. Maybe this was part of the need to find resources, or maybe it was simply to create a hospitable new place to inhabit. Either way, this imaginary lunar settlement is now home to the Moon Gallery.

“Hanging” Artwork: Creating an Exhibition (coming soon)

Selecting, moving & presenting artwork in the 3D space…

Artworks in this image by Matilde Demele (left) and Andrea Santi (right)

Contact Curat10n

Interactive galleries are perfect for exhibitions that will inspire, entertain and engage audiences. There are many possibilities when it comes to their features & applications. Our design & development services are custom made for every client. Once we know what you want, we can discuss your options and give advice. Together we will decide on the design brief for your project. We can then give you a time scale for its development (usually 2-8 weeks) and give you a quote for it’s price.

Contact our team to find out more about your virtual gallery options and get answers to any questions you have. You can use the contact form or send us a direct email to

Which features of a virtual gallery are you interested in?

Virtual Exhibitions

  • Create any gallery space imaginable
  • Easily share artwork worldwide
  • Show interactive artist information
  • Permanent access & archiving of shows
  • Cost-effective and flexible exhibitions

Selling Artwork

  • Link exhibitions with your online store
  • Buyers can visualise artwork to-scale
  • Artist information & provenance
  • Sell through the Curat10n art shop
  • Data & insights on sales and views

Exhibition Planning

  • Live visualizations & presentations
  • Interactive installations and events
  • Attention grabbing projection visuals
  • Efficient use of space at art fairs
  • VR & projection for immersive events

Live Interactive Events

  • Visualize exhibitions during planning
  • Easily select and move artwork in 3D
  • Save on planning costs & logistics
  • Professional consultation and support
  • In-house Training for curators

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